Real Estate Photography and Listing Price

Real Estate Photography and Price

No detail is more important than the price when listing a home. You can have some influence on how quickly a home may sell by adjusting the price based on your Comparative Market Analysis (CMA). How can this scenario be improved upon if you want to under-price a home to sell it faster? Photography. Do you need photography if the listing is going to sell quickly anyway? Real estate photography and Price (image)


How many buyers and how competitive the environment will be is a huge factor in selling. Imagine a listing that’s been under-priced by $10,000 in order to secure a quick sale. Photos can still make or break first impressions despite being more competitively priced. A buyer that views a listing online with poor quality, dark, detail-lacking, crooked photos will be more likely to click away to the next listing. The same listing posted online with beautiful, well-lit, high quality, straight photos will be a much more attractive first impression. More buyers will click on the listing, be motivated to see it, and potentially make an offer. The listing is likely to sell quickly in both situations but in one situation you may only receive an offer at or below asking price. Professional photos have more potential to bring in buyer’s ‘highest and best’ offers.

Convincing the Buyer

Great photos not only nets more interested buyers, but the photos can literally sell the house before the physical showing. I’ve been told by previous clients that their buyers actually bought the home because of my photos. The buyers saw the home in it’s finest glory and said to themselves “I want that”. This first impression really comes in handy when buyers are making competitive offers. The more convinced and impressed a buyer is, the higher their ‘highest and best’ offer will be.

Is Raleigh Real Estate Photography Worth the Price?

Real estate photography prices can be very high with some photographers often charging more than $200 for one listing. My photography service starts at $80, and as one of the best real estate photographers in Raleigh, I guarantee the quality is well worth the price. If you are interested in learning more about Raleigh Real Estate Photography, browse the site!